Project Sales & Marketing
Our service is complimented by our team of in-house research analysts who are skilled in performing financial analysis, and providing up to date market data and information on trends relating to all aspects of the residential property market. This research platform has enabled us to offer valuable advice for clients who wish to conduct professional project sales and marketing. The project sales and marketing strategy starts with the overall development concept, product design, layout, floor-plan, facilities, pricing and includes all factors which assist in driving the project forward successfully. The scope of our services covers identifying target markets, channel of distribution, efficiently managing a market budget, integrating marketing communication (IMC), pricing, sales promotion and buyer relations as well as implement a suitable marketing campaign. All activities undertaken are to generate output in order to achieve the developer’s KPIs.
We offer a professional service to buyers who seek residential property either as an end user or simply for investment purposes. Our educated and experienced sales team will provide professional advice to suit your particular requirements, together with leading you through the entire purchasing and development process, right from the initial reservation through to the final stages of transfer of ownership. Our professionalism and integrity in handling residential project sales for a wide range of corporate and individual clients, coupled with support from our global network of offices, provides a firm infrastructure that ensures delivery of a high standard of service to our clients.
SERVICES
- Market analysis of residential project
- Market trends and research
- New project development concepts
- Product mix, design and layout advice
- Pricing strategy
- Sales and marketing strategy
- Marketing communications and public relations
- Marketing campaign and promotion
- Transaction services and transfer
- Customer relationship management